Sex Writing 101: How to Write to Your WHOLE Audience
by Joy Strange
When you write about sex, it’s easy to assume you know who your audience is. But sex writing isn’t a safe genre when it comes to relying on your assumptions.
Let’s use the delicious photo on the left to illustrate the point a little.
In my mind, sex writers reading this blog are mostly women, so using this photo to appeal to my readers would seem to be a logical choice.
But assuming that all sex writers are hetero women is a bad thing to do. This photo would also appeal to gay erotica writes, or anybody who’s a regular reader of ThreePillows.com (which has an extensive bisexual erotic section in addition to its’ decidedly NOT safe for work front page.)
But that’s the obvious part of all this. Chances are you’re painfully aware of that part of the issue and don’t need a reminder. But what about non-fiction sex writing? As in sexual health and medical issues?
It’s so easy to forget about the partner when writing about sexual health issues. It’s one thing to write about why you should never use flavored lube–both parties can benefit from that one in a general way. But what about when writing about gender-specific health issues? Are you forgetting to throw in some advice to the partner when discussing prostate problems or uterine disorders?
People who write about impotence and lack of desire normally don’t miss the boat on this one, but if you’re talking about HPV or ovarian cysts and how these issues affect sex and sexuality, it’s important to throw a few lines out aimed at partners. Advice on how to be supportive, how to recognize symptoms or just what to do in case of (fill-in-the-blank) is just as important as the stuff you write aimed at your central audience for that article.
Hell, some articles should be devoted solely to partner issues!
Some sex writing doesn’t assume two (or more) people. But solo stuff aside, it’s best to keep the partner in mind in your non-fiction sex writing.











by Joy Strange
by Joy Strange

New sex writers sometimes struggle with establishing their identity as a sex writer. Some come to the sex writing business as new writers, others come from writing backgrounds and have experience writing queries, setting up resume websites, and playing the freelance writing game.
Sex writers have precious few resources specifically for them. Unlike other freelance writing niches, sex writing is quite under-served.
by Joy Strange


